What are keywords for SEO? (2023)

Today's consumers depend on the Internet to find the products and services they need. This means that if you want them to become your customers, your business website must appear in search engine results for the words and phrases they are looking for.

This is not by chance. It is the result of a process calledSearch Engine Optimizationor SEO. If you're new to SEO and looking to use it to attract new customers, you've likely come across the term "keywords" during much of your research.

But what are keywords and why are they so important for SEO?

On this page, we explain what SEO keywords are, how to choose keywords for your SEO strategy, and how to use SEO keywords on your website. You can alsocontact us onlineor call888-601-5359Speak directly with one of our experts today!

What are keywords?

The main goal of SEO is to rank high in search engine results for the words and phrases your potential customers are looking for. These words and phrases are keywords.

Why are keywords important?

There are many factors that affect your site's ability to rank, howeverkey wordsHelp search engines understand what each page on your site is about.

Keywords help search engines display the right pages for specific searches and ensure they give users the information they want to find.

This means that one of the main goals of SEO is to identify the keywords your potential customers use when searching for your products or services and then create content that matches the search intent behind those keywords.with these keywordsin the correct areas of your site.

What are keywords for SEO?

Keywords for SEO are the words or phrases used in your web content that help people find your website through search engines like Google. Optimizing your site for SEO keywords (and following SEO best practices) can help you drive more users and traffic to your site.

Use our proprietary keyword research tool,Keywords FXto help you find quality keywords for content and PPC campaigns.Identify top keywords for free

(Video) What are Keywords and How to Choose Them? 1.1. SEO Course by Ahrefs

What are keywords for SEO? (2)

What types of SEO keywords are there?

When it comes to SEO keywords, there are two types you need to be aware of: short tail and long tail.

What are keywords for SEO? (3)

1. Short-tail keywords

Short tail keywords are keywords with only one or two words.

For example, in the graphic on the right, "dog" is a short tail keyword.

These keywords tend to have extremely high search volume, which means a lot of people search for them every month. Trying to pick keywords for your site can seem like a good thing. After all, you want to get your business in front of as many people as possible, right?

Unfortunately, short-tail keywords also have very strong competition, which means they will be difficult to rank for. This is especially true if you are just starting a website that is competing with companies that have been optimizing their websites for years.

For this reason, short-tail keywords are not a preferred keyword for SEO, at least not for companies that are just starting to optimize their websites. A company that has been using SEO for years, by comparison, can target short-tail keywords without hesitation.

2. Long tail keywords

Long tail keywords, on the other hand, can be anywhere from three to 10 individual words, and sometimes even more. In the same example, "best guard dog breed for families with children" is a long-tail keyword.

These keywords tend to have a lower search volume, but also a lot less competition. This means that even if fewer people search for them each month, you'll have a much better chance of reaching those people.

Also, long-tail keywords tend to have a much clearer intent than short-tail keywords.

For example, if you were trying to rank for the term "dog", it would be next to impossible to know what your visitors are looking for and provide that information. But if you want to attract visitors looking for "the best watchdog for families with children", then you know exactly what you need to cover on this page.

How to Choose Keywords for SEO That Will Drive Traffic

Now that you know what SEO keywords are, you're probably wondering how to choose keywords for SEO. Fortunately, there are many tools you can use to find the best keywords for SEO, as well as reliable approaches you can use.keyword marketing.

What are keywords for SEO? (4)

(Video) How to Choose the RIGHT Keywords for SEO

1. Use keyword research tools

Choosing keywords should never involve guesswork, and there are a variety of tools online to help you find the best possible options for your business.

If you run pay-per-click (PPC) campaigns with Google Ads,Google Keyword Planneris one of the best options as it pulls data directly from Google Ads. It provides accurate information about each keyword's search volume and competition levels.

It also suggests keywords based on existing content on your site, which is a useful starting point for keyword research.

If you don't have any active Google Ads campaigns or just want to look beyond Google, there are plenty of others to choose from.Keywords-Search-Tools. While some are paid, there are free options you can use to find keywords for SEO.

Some examples of some free tools are:

Feel free to use a combination of these tools to find the best SEO keywords for your site.

2. Focus on long tail keywords

Once you've identified potential keywords for your site, it's important to remember them.Focus on long tail keywords.

While you might choose some shorter keywords (especially branded keywords like your company name) for your homepage and other company-specific pages, identifying long-tail keywords should be your main goal.

What are keywords for SEO? (5)

Using the same example above, entering “dog” and “best guard dog breed” into the Keyword Planner shows that even though “dog” is searched over 1.2 million times a month, it would be hard to find that word -key to sort.

On the other hand, “best guard dog breed” is only searched for 40 times a month, but the competition for this keyword is low. So if your business is an animal shelter, pet store, or pet care retailer, targeting this keyword would be a good choice.

After all, 40 searches per month may seem low, but that's 480 possible searches per year from people who may eventually become your customers.

For more information on how to identify these highly specific expressions, see ourContribution to long-tail keyword search.

3. Look for high volume, low competition keywords

What are keywords for SEO? (6)

(Video) How to Do Keyword Research for Free in 2023 & Beyond

While long-tail keywords tend to have low competition, you should still check each keyword's volume and competition when doing your research.

Certain industries are more competitive than others, and even long-tail keywords can be difficult to rank for. This is especially true if your company is part of the.

However, regardless of your industry, it's important to keep in mind how difficult it will be to rank for a given keyword. If you don't have a chance to rank for a specific phrase, then optimizing a page for it would be a waste of time.

Instead, focus your research on keywords that you have a chance to rank for and drive traffic to your site. If you are new to keyword research, hereContribution to high quality keyword selectionIt's a good starting point.

When it comes to choosing keywords for SEO, the following keyword tools will make your life easier:

  1. Keywords FX
  2. keyword tools
  3. respond to the public
  4. WordStream Keyword Research Tool
  5. Ahrefs
  6. SEMrush
  7. Moz Keyword Explorer

Try these different tools to see which one provides the best experience for your team. In most cases, you will likely use more than one. For example, you can use Answer the Public to search for topics and content, followed by Ahrefs to search or narrow your keyword list.

How to use SEO keywords on your website

Once you've chosen your keywords, you should use them throughout your site. it's usually betterFocus on one keyword per page. This allows search engine crawlers to easily identify the focus or theme of a specific page and provide it as a result for relevant searches.

Start using SEO keywords on your website by using them in the following places:

your urls

First, you need to make sure that all of yourURLs are SEO friendly. If not, review your URL structure, include relevant keywords in your new URLs, and set up 301 redirects for old pages you want to change.

your meta tags

Then add keywords in your meta tags like B. Your title and header tags.

Each title tag should be exactly what it sounds like: a title for the page.

Title tags are subheadings on a page that separate different sections or ideas. Not only do they tell search engines what your page is about, but they also make it easier for visitors to read the information they want.

your content

From there, read each page and make sure you use the target keyword naturally multiple times; the key word here is natural. If you add your keyword in irrelevant or meaningless places, it will be honoredkeyword stuffing.

Keyword stuffing violates all major search engine guidelines and will result in a penalty preventing your site from appearing in search engine results. Furthermore, keyword stuffed pages are often meaningless and provide no value to your visitors.

(Video) SEO for Beginners: Rank #1 In Google (FAST)

Instead, use each page's keyword only where it makes sense, and if it doesn't make sense anywhere, it's not the right keyword for that page. For best results, try using your SEO keyword in the first paragraph.

your images

While search engines cannot "see" your images, they can "read" them.

That's why you want to optimize your images for your SEO keyword. You can add your keyword to your image's filename as well as the alt text. When adding your keyword to your alt text, make sure it's natural and meaningful.

For reference, your alt text should literally describe your image.

For example, an image of a puppy in a pool might have alt text like "dog in a pool". Including or forcing your keyword into your alt text can hurt your SEO efforts, resulting in lower rankings, less traffic, and less sales from site visitors.

How to Use SEO Keywords for Content Marketing

If you search for keywords related to your industry, products, and services, you'll find many that link to specific topics that your target audience wants to know more about, but aren't covered on your website's existing pages.

These keywords are extremely valuable to yourContent Marketing Strategy. If you're new to content marketing, it's all about creating and publishing original blog posts, article pages, infographics, videos, and other content that educates or entertains your potential customers.

We're often considered a separate strategy from SEO, but by using the keywords you discover during keyword research to guide your topic choices, you can be sure you're creating the content your customers are looking for. potential really want.

You can optimize your content and potentially rank for the keywords you use.

This strategy is especially valuable for long-tail keywords. If someone is looking for a specific phrase, they will likely know exactly what information they are looking for. And if you want to keep them on your website, you'll need to provide that information.

By creating original content that answers your potential customers' questions or solves a specific problem, you drive traffic to your website and increase brand awareness among those visitors. As long as the content you provide is really useful, your first impression of your business will be a good one.

Even if these visitors aren't ready to make a purchase or contact you when they first interact with your site, they will remember your brand when they are, which means the content you create has a direct impact that can take into your sales and profits. .

Need help with SEO keywords?

At WebFX, we have years of experience in developing successful SEO strategies for our clients. Researching and choosing the right SEO keywords for each is an essential part of the process.

When you work with us, we know your business and industry inside and out, and we do all the extensive research necessary to understand what your potential customers want. Our team of experts will optimize your site for the best possible keywords and create original content to advance your strategy.

(Video) SEO Keyword Research Tutorial 2023: How to Find the Best Keywords for Your Website

contact us todayto speak with a strategist and learn more about how we can help your business use SEO to drive more traffic and attract more customers.


What are keywords for SEO? ›

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.

What are SEO keywords examples? ›

Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.

How do I choose SEO keywords? ›

  1. 7 Tips on Choosing the Right Keywords for SEO. actuate. ...
  2. Analyze Search Intent. Search intent helps identify what keywords to select based on why people search. ...
  3. Understand Keyword Types. ...
  4. Keyword Planner Tools. ...
  5. Refine Your Keywords with LSI. ...
  6. Analyze the Competition. ...
  7. Keywords and Matching Media. ...
  8. Link With the Landing Page.
Sep 21, 2020

What are the 4 types of keywords? ›

The four types of keywords to classify search intent are informational, navigational, commercial, and transactional.

How do I find SEO keywords for beginners? ›

  1. Step 1: Make a list of important, relevant topics based on what you know about your business. ...
  2. Step 2: Fill in those topic buckets with keywords. ...
  3. Step 3: Understand How Intent Affects Keyword Research and Analyze Accordingly. ...
  4. Step 4: Research related search terms. ...
  5. Step 5: Use keyword research tools to your advantage.
Jan 7, 2022

What are good keywords? ›

Your target keywords need to meet four criteria — significant search volume, high relevance, strong conversion value, and reasonable competition. If any of these are missing, your SEO is likely to fizzle.

How do I find hot keywords for SEO? ›

Type a keyword into the Google trends tool, and it will show a graph of the historical search volume. It also generates related keywords people are searching for. You can filter by region and select a specific category.

How many keywords should I start with SEO? ›

It's easier for pages to rank if they focus on one topic, so you should focus on two or three primary keywords per page that are reworded variations. Targeting four or more keywords is difficult because there is limited space in the title and meta description tags to target them.

How many SEO keywords should I have? ›

Once you have SEO keywords to work with, here's how often they should be used in your content. SEO experts suggest a keyword density of around 1-2%. This means one or two keywords for every 100 words.

What are basic keywords? ›

In visual basic, Keywords are the predefined set of reserved words that have special meaning for the compiler. So the keywords in visual basic cannot be used as identifiers such as variable name, class name, etc., in our applications.

What are the rules for keywords? ›

Keyword Rules
  • Start or end keywords in any position from 1 to 71. Positions 72 through 80 are ignored.
  • Separate keywords with either blanks or commas.
  • Separate sub-keywords with commas.
  • Separate items in a list with commas.
  • Put keywords in any order.
  • Use correct number of parentheses.

How do I add SEO to my website? ›

  1. Make your site interesting and useful.
  2. Know what your readers want (and give it to them)
  3. Act in a way that cultivates user trust.
  4. Make expertise and authoritativeness clear.
  5. Provide an appropriate amount of content for your subject.
  6. Avoid distracting advertisements.
  7. Use links wisely.

How do you explain SEO to dummies? ›

Search Engine Optimization (SEO) is the process of increasing the quality and quantity of traffic to your website through organic search results, as opposed to other channels like direct, referral, and paid advertising. To do good SEO, it's important to understand how search engines work.

What should I do first in SEO? ›

Defining the relevant keywords is the first step in creating a search engine optimized website content. By using the keywords and building your themes around them will create content that gives answers to Google searches.

What is the most popular keyword? ›

Top 100 Google Searches In the US
RankingKeywordUS Search Volume
96 more rows
Mar 31, 2023

What are profitable keywords? ›

The most profitable keywords for your business are the ones that will attract relevant readers who are likely to purchase your product or try your service. Too many people try to choose these keywords by looking solely at metrics like volume, keyword difficulty (KD), and cost per click (CPC).

What are high quality keywords? ›

A good Quality Score for branded keywords is between 8 and 10. A good Quality Score for high-intent commercial keywords is 7 to 9. 7 is a good Quality Score for low-intent keywords. Aim for a Quality Score of 3+ on competitor keywords.

What are the top 10 searched topics on Google? ›

  • Cruise Line News.
  • Cryptocurrency News.
  • Ecommerce News.
  • Jobs & Career News.
  • Media & Entertainment News.
  • Social Media News.
  • Software & Technology News.
  • Travel News.
Jan 24, 2023

What are the 3 core must haves of SEO? ›

Focusing on these three pillars of SEO – authority, relevance, and experience – will increase the opportunities for your content and make link-earning easier. You now have everything you need to know for SEO success, so get to work!

Do SEO keywords need one word? ›

Strictly speaking, a keyword means one single word. When the first search engines were launched, they had relatively simple algorithms, and many users used single words for their searches. But search engines support large key phrases with two or more keywords.

How long does it take for SEO keywords to work? ›

The short answer is between 4-12 months. The longer answer has to do with all those factors we discussed that tie into your SEO strategy. If you target low-competition keywords, you can start to see results within 4-6 months.

How many times should I repeat a keyword for SEO? ›

Generally speaking, many SEO professionals agree that a keyword should not appear more than once per 200 words of copy. This means that for every 200 words of copy on a webpage, a given keyword should not appear more than once. This includes close variants of a keyword.

Should I use the same keywords on every page? ›

Having the same keyword targeted on multiple pages of a website doesn't make a search engine thinks your site is more relevant for that term. When multiple web pages seem to be too similar, it can actually send out negative signals.

Is having too many pages bad for SEO? ›

Adding pages isn't a bad thing for SEO—in fact, it's a good thing in most cases, and there isn't such a thing as “too many pages.” Problems arise when you start to add pages for no other reason than to increase your rank. In those situations, you're liable to do more harm than good to your overall domain authority.

What are short keywords examples? ›

Short tail keywords are search phrases with only one or words. Their length makes them less specific than searches with more words. “Egg” (1 word) is an example of a short tail keyword, whereas “Make scrambled eggs fluffy” (4 words) is a long tail keyword.

How do you write good keywords? ›

Guidelines for selecting keywords
  1. You must have at least one keyword. ...
  2. Capitalize the first letter of keywords. ...
  3. Use full phrases rather than acronyms or abbreviations. ...
  4. Add a keyword if the concept or concepts covers at least 20% of your dissertation or thesis. ...
  5. Ask yourself what your dissertation or thesis is about.
Sep 28, 2022

How do you identify popular keywords? ›

Using Google Autocomplete

One of the easiest ways to find trending keywords is to use Google's search autocomplete feature on their website. To come up with the best keywords, look at the auto-suggest feature in Google. When you type a question or something in the search panel, it autocompletes what you are typing.

What are the 3 main factors that go into choosing keyword? ›

While conducting your SEO keyword research, there are three factors you must consider: the individual keyword's relevancy, search volume and user intent. This will help you answer the simple yet imperative question of whether you want someone who is entering a particular phrase into Google to engage with your brand.

What are the three steps to choosing keywords? ›

Three-Steps to Choosing Keywords
  • Extract single words or short phrases.
  • Experiment with different synonyms.
  • Think of related terms to describe your topic.
Jun 21, 2022

What happens if you use too many keywords? ›

Search engines like Google don't often lay out crystal clear instructions, but it's important to remember that having too many keywords on your website can actually backfire and drastically decrease traffic, clicks, and engagement. We call this the proper use of keyword density.

What is SEO checklist? ›

The checklist also covers information about best practices for title tags, meta descriptions, header tags, and more for on-page SEO. We explain how to do keyword research and incorporate keywords into your content. We cover off-page SEO strategies as well, including the importance of building backlinks.

What are the 4 types of SEO? ›

Explore the four types of SEO and learn how to optimize your site.
  • On-page SEO. Our Beginners Guide to SEO outlines the basics of search engine optimization, and on-page SEO is one of the easiest and most common ways to boost site visibility. ...
  • Off-page SEO. ...
  • Local SEO. ...
  • Technical SEO.
Jan 5, 2023

Can I do my own SEO? ›

If you've wondered, “Can I do SEO myself?” the answer is definitely. You don't need to hire an outside agency to improve your SEO, and this guide gives you some basic SEO tips to get started.

What are the 4 search categories? ›

You want to take a look at the Search Intent for your keyword… before you write a single word. As it turns out, 99% of all search terms fall under 4 different intent categories: informational, navigational, commercial and transactional. And you can usually figure out Search Intent based on the keyword itself.

What are the different types of keywords? ›

19 types of keywords and how to use them for marketing
  • Market segment keywords. These keywords are generic words associated with a specific brand or industry. ...
  • Customer-defining keywords. ...
  • Product-defining keywords. ...
  • Product keywords. ...
  • Competitor keywords. ...
  • Long-tail keywords. ...
  • Short-tail keywords. ...
  • Mid-tail keywords.
Jun 24, 2022

What are the 3 main elements of keyword research? ›

There are 3 primary components to keyword research: search volume, competition, and relevance.

What is an example of a keyword? ›

Important note: any term used in a search engine, whether a single word or a long phrase, is considered a keyword. For example, the word “desert” is a keyword. But so is the multi-word phrase “which plants grow in the desert.”

What do five basic search patterns include? ›

Common search patterns include the spiral, strip/line, grid, zone/quadrant, and pie/ wheel.

What are the categories of searching content in a search engine? ›

Search queries are the phrases or keywords people enter into a search engine to find information. There are three types of search queries: navigational, informational, and transactional.

How many searches are informational? ›

Study: 80-Percent Of Searches Are Informational, 20% Are Navigational Or Transactional.

What are the five keywords? ›

The exception handling fundamentals in Java revolve around the five keywords- try, catch, finally, throw, and throws. These keywords form the base of exception handling. All the exception handling mechanisms in Java are a result of these five keywords.

What is keyword difficulty in SEO? ›

Keyword difficulty in SEO is largely a measure of the number and quality of backlinks to the top ten pages in the Search Engine Results Page (SERP) for that keyword—or how competitive those pages are based on how strong their backlinks are.


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