SEO Keywords: Examples and Their Use - Portland SEO Growth (2023)

Regardless of the nature of your business:

  • local business
  • e-commerce website
  • the blog

Search Engine Optimization (SEO) can help your customers find your business, products, and services online.

While you already know the importance of SEO keywords, you may be having trouble figuring out which SEO keywords to use and how to use them.

Our guide will show you exactly how.Examples of SEO keywordsand how you can use them to tackle SEO.

Don't have time to read the full guide right now?

We can send you a free PDF copy to read when you have time. It takes less than 10 seconds.

Give me my free PDF


  • Why are keywords important for SEO?
  • SEO keywords: local business examples
  • SEO keywords: examples for an e-commerce website
  • SEO keywords: examples for a blogger
  • Where can I find SEO keyword examples?
(Video) SEO Keywords: How To Use Them For Maximum Impact

Why are keywords important for SEO?

Search engine optimization and keywords go hand in hand.. build onSEO Strategystart with the keywords you are targeting.

From these keywords, you can includeKeywords in specific places in the text or content of your site to rank for that keywordwe search engines

Search engines like Google crawl the copy and content of the website to determine if the information on the page matches the keyword around which the content was created.

In other words, you mustProvide quality content relevant to the keywords you are using.

The best part of using keywords is that, when done correctly, they level the playing field for local businesses, eCommerce sites, and competition with large companies.

Using SEO for search engine positioning is also profitable.It is cheaper to rank organically for keywords in search engines than to pay for ads on Google, Facebook, Instagram or other networks.

Portland SEO Growth Services for Portland-based companies and US-based companies.Click hereLearn more.

SEO Keywords: Examples and Their Use - Portland SEO Growth (1)

SEO keywords: local business examples

SEO-Keywords sindcentralto your local store. Not only do SEO keywords help you stand out from the you rank higher in search engines.Aid:

  • Drive more traffic to your website
  • Attract more customers to your business (online and in person)
  • increase your sales

Focusing on SEO keywords is one of the most efficient ways to get your business seen by potential customers.turn those searchers into buyers.

SEO Keywords: Examples and Their Use - Portland SEO Growth (2)

Examples of Good SEO Keywords for a Portland Chiropractor

While we can tell you all day how SEO keywords can help your local business, we'll show youExamples of keywords with SEOit can really show the power that SEO keywords can have on your local business.

We use "chiropractor in portland' as an example of focus keyword SEO for local business keyword searches.

main keywords

Top keywords are the most important keywords you want to focus onif you are writing website copy or content for a blog post or article.

Some examples of main keywords if you are looking for SEOchiropractor in portland" They are:

(Video) 50+ SEO Keywords for Medical Practices - SEO Growth Partners

  • The best chiropractor in Portland
  • chiropractor in portland
  • chiropractor portland

As a local business focuses on attracting local customers,local seo main keywordIt can help them attract customers who live, work, or play in the area where the business operates.

SEO Best Practicesconsists of including the main keyword in:

  • URL
  • Page Name/Title/Header
  • Subheadings on the side (H2): at least one of the H2
  • Body text/content (at least sometimes)

You can find main keywords to focus on usinglocal keyword searchSEO tools like SEMrush or Ubersuggest.

long tail keywords

any long tailExamples of SEO keywords for"Chiropractor in Portland"contain:

  • List of chiropractors in Portland
  • Best Chiropractors in Portland
  • Best Portland Chiropractor in my area
  • Top-Rated Portland Chiropractors Near Me

Chapéu Ein long-tail keywordfive or more words. Main keywords are usually one to four words.

Long tail keywords tend to bevery specific, where a main keyword can be more general.

Top keywords are high value and extremely difficult to rank for while lsync long tail keywordsmore valuable and easier to classify for.

This means that if you only search for main keywords, you will be less likely to rank in the search engines.


It will take years to rank for these high-quality, competitive keywords.

Long-tail keywords allow you to rank and rank faster– and there are still plenty of opportunities to rank for long-tail keywords over top keywords.

Question-Based Keywords

What is a question-based keyword? hit. It is similar to a long-tail keyword, buttakes the form of a question rather than a sentence.

Some examples of query-based keywords for"Chiropractor in Portland"They are:

  • Who is the best chiropractor in Portland?
  • How can I find a chiropractor near me?
  • Who are the top rated chiropractors in Portland?

SEO keywords: examples for an e-commerce website

When it comes to an eCommerce website, SEO keywords can be very helpful.Keywords help you find people who are looking for the solution your products offer with your eCommerce website.

For example, if a pet owner has a dog with itchy skin and you sell lotions for dog skin allergies,SEO keywords can help introduce your product to the dog owner.

Sometimes SEO keywords make a direct connection, which means the product you're selling ranks before them.

In other cases, SEO keywords place yourcontent like blog posts,in front of them, leading to your product.

For example, a pet owner is looking for the reasons why his dog has itchy skin. you write in google,"Why is my dog ​​scratching his neck and ears?"

If you have a blog post on your site that uses this askeyword question, then the pet owner can click the link in the search engine.

The article may lead you to the solution to the problem of dog scratches: your lotion.To stop your dog from scratching and give your beloved pet some relief, buy your lotion.


This is how SEO keywords can help an ecommerce website sell its products.

SEO Keywords: Examples and Their Use - Portland SEO Growth (3)

E-commerce of pet supplies

(Video) Long Tail Keywords: Using Them to Rank Faster

We can see itAn e-commerce site benefits from SEO keywords, but a sample SEO keyword list can help illustrate the benefits.

for our example, we will use the dog-related search term in all e-commerce.

main keywords

SEMrush or Ubersuggest are two keyword research tools that can help you find top keywords to focus on for an ecommerce business.

Some top keywords that pet owners might search for in relation to a pet supply e-commerce site are:

  • dog harness
  • dog harness
  • dog harness
  • Dog Collar
  • dog sweater

For an ecommerce site, there are two places to focus your SEO efforts: theproduct pagesmicontent pages(for example, blog posts).

For product pages, you'll want to include your main keyword in:

  • URL
  • Page Name/Title/Header
  • Product name
  • Subheadings on the side (H2): at least one of the H2
  • Product description (at least sometimes)

For content pages like blog posts, I would place the keyword in the same places as above.except the product nameas there is no product page/description.

but you couldMention the main keyword/product name in some blog content with a link to the product page where readers can purchase your product.

When writing any type of SEO copy, you want to avoid keyword stuffing.keyword stuffingis when you keep using the keyword in the copy to try to rank for that keyword.

Instead, you only want to include the keyword in the places mentioned above. You want to make sure your content flows naturally. Don't add keywords where they wouldn't make sense.

AKeyword Stuffing SEO Examplefordog harnessin a product description it can be:

"The Teenage Monkeydog harnessIt's the best for small harness of dog harnesses for walking small dogs in adog harness. Odog harnessit's the only onedog harnessyou want to use to walk your dog. it is not jerkdog harness. Odog harnessIt is available in a variety of colors including blue, red, pink, aqua and orange.

The keyword "dog harness" appears seven times in this description and the description is only 61 words long.

This is what Google calls keyword can penalize your site and demote it in the rankings


Completely remove your site from search engines.

long tail keywords

Some examples of query-based keywords for"dog harness"They are:

  • How do you put a harness on a dog?
  • How to measure a dog for a harness?
  • How does a dog harness work?
  • How should a dog harness fit?
  • How to put on a dog harness?
  • What is the best dog harness?

Question-Based Keywords

Keep in mind that long-tail keywords usually have five or more words.

These types of keywords tend to be more specific than the main keywords and limit what the user is looking for in their search.

Some examples of long-tail keywords for"dog harness"They are:

  • How to put on a dog harness
  • How to put a dog harness on a small dog
  • How to put a dog harness on a large dog
  • There are no harnesses for small dogs.
  • No harness for large dogs
  • The best harness for small dogs.
  • The best harness for large dogs
  • Car harness for medium dogs
  • The best no pull harness for small dogs

SEO keywords: examples for a blogger

Bloggers can benefit a lot from using SEO keywords. A blogger usually writes blog posts with information that is useful and relevant to their audience.Keywords can help your audience find your blog.

(Video) SEO Overview - A Beginner's Guide to SEO

A blogger is typicalEarn moneyThrough your content, SEO keywords can bounceHave an impact on the income of bloggersaffiliate sales, product or service sales, sponsored posts, etc.

food blogger

Take a food blogger, for example. A food blogger can write all kinds of content that includes keywords focused on food topics.

You can write articles on kitchen essentials, healthy eating, quick and easy cooking tips, and share recipes..The article threads go on and on.

Targeting each blog post with a keyword can help a bloggerrank this site above its competition in search engines, in this case, other food bloggers.

main keywords

Somemain keywordsA food blogger might try to rank for may include:

  • Cookware
  • Cookware
  • easy recipes
  • Quick Recipes
  • dinner recipes
  • chicken recipes

long tail keywords

long tail keywordsA food blogger might try to order to include:

  • Basic kitchen elements that every cook needs
  • Kitchen utensils for a new cook.
  • Easy recipes for a working mom
  • Quick recipes for a family of 5
  • Recipes for dinner in less than 30 minutes
  • Chicken Recipes for a Picky Eater

Question-Based Keywords

Some question-based keywords that a food blogger might use are:

  • What cookware do I need in my kitchen?
  • What cookware does a new chef need?
  • What chicken recipes take less than 30 minutes?
  • Can I make a meal that the children like?
  • What can I cook with cilantro, chicken and kale?

SEO Keywords: Examples of things NOT to do on your website

Often times, business owners and marketers are not fully aware of how SEO works.

You think:

"All I need to do is find some SEO keywords and put them on my site, right?"

Well, no. It's not how it works.

SEO keywords should be used naturally and on the pages where they are relevant.

if you are acarpenterin Portland and you want to rank for a sample keyword like “Portland roofing repair”, then you need to structure your site to accommodate your keyword implementation.

You should have a "roofing repair" page like So, on this page you will find all variations of the example keyword used "roof repair", i.e. "roof repair company", "shingle repair", etc.

You should do this instead of just using the sample keyword "roofing" and launching it EVERYWHERE on your website.

Where can I find SEO keyword examples?

If you have trouble finding keywordsowhen the keyword process seems overwhelming, please callSEO Growth in Portlandfor help and our team specializes in robust keyword research.

(Video) Keyword Test - How To Know If Your Keyword Is Worth Using


What are SEO keywords examples? ›

Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.

What are the 5 keywords for SEO? ›

The best keywords for SEO are the right keywords in terms of volume, relevancy, uniqueness, intent, and authority.

What are the 4 types of keywords with examples? ›

What Are the 4 Types of Keywords?
  • Short-tail Keywords: These are keywords that consist of 1-3 words. ...
  • Long-tail Keywords: These are keywords that include more than three words. ...
  • Questions: These keywords work best for supporting blog titles because they are so specific.
Nov 15, 2022

How many SEO keywords should I use? ›

How Many Keywords Per Page Should I Use For SEO? Ideally, you should try to use one keyword per page, whilst also using three variations of keyword. Each page should focus on a single topic, including the main keywords within your content. You should choose one to three keywords per page.

What are the 3 core must haves of SEO? ›

The Three Pillars Of SEO: Authority, Relevance, And Experience.

How do I find hot keywords for SEO? ›

Type a keyword into the Google trends tool, and it will show a graph of the historical search volume. It also generates related keywords people are searching for. You can filter by region and select a specific category.

What is the best SEO keyword strategy? ›

To develop an effective SEO keyword strategy, you must first have a traffic goal. After that, research your audience and choose keywords related to your business model and goals. Finally, you must create content around those keywords that can earn you traffic.

How do I find profitable SEO keywords? ›

The most profitable keywords for your business are the ones that will attract relevant readers who are likely to purchase your product or try your service. Too many people try to choose these keywords by looking solely at metrics like volume, keyword difficulty (KD), and cost per click (CPC).

What are the top 10 searched topics on Google? ›

  • Cruise Line News.
  • Cryptocurrency News.
  • Ecommerce News.
  • Jobs & Career News.
  • Media & Entertainment News.
  • Social Media News.
  • Software & Technology News.
  • Travel News.
Jan 24, 2023

How do I know which keywords to choose? ›

Here's how to do it in four simple steps:
  1. Find keywords with search traffic potential.
  2. Make sure you create content that aligns with search intent.
  3. Make sure the keyword has “business potential”
  4. Make sure you can rank for the keyword.
Nov 4, 2021

How do I find rankable keywords for a low Dr site? ›

The Two Ways to Find Rankable Keywords For a Low DR Site:
  1. Step 1: Find 2-3 competitors who you know are ranking well for desired keywords. ...
  2. Step 2: Throw those competitors into SEMrush's Domain Overview tool. ...
  3. Step 3: Scroll down until you see the “Organic Research” section and click on View details.

How do I find keywords for my target audience? ›

How to conduct keyword research
  1. Make a list of broad topics relevant to your topic. ...
  2. Expand each topic with a list of phrases you think your customers use. ...
  3. Find related search terms. ...
  4. Analyze the strength of your keywords. ...
  5. Determine how you rank in your industry. ...
  6. Verify search intent.

What are the six ways to use this keyword with example? ›

What are the 6 ways to use this keyword in Java?
  • this can be used to get the current object.
  • this can be used to invoke current object's method.
  • this() can be used to invoke current class constructor.
  • this can be passed as a parameter to a method call.
  • this can be passed as a parameter to a constructor.
Jun 18, 2020

How do you write keywords examples? ›

Guidelines for selecting keywords
  1. You must have at least one keyword. ...
  2. Capitalize the first letter of keywords. ...
  3. Use full phrases rather than acronyms or abbreviations. ...
  4. Add a keyword if the concept or concepts covers at least 20% of your dissertation or thesis. ...
  5. Ask yourself what your dissertation or thesis is about.
Sep 28, 2022

What is keyword technique examples? ›

Keyword method is a memory technique or mnemonic which generally uses visualization. For instance, a student has to memorize the vocabulary “jaundice” which is mainly characterized by “yellowish skin”. He realizes that "Jaundice" sounds like “juice” which he closely associated with “orange or mango juice”.

Which keywords are best to target in SEO? ›

Long tail keywords are long (usually 4+ word) terms that searchers use in Google and other search engines. And they tend to have a lower keyword difficulty compared to 1-3 word “head terms”. So for people that are new to SEO, long tails are usually the best keywords to start with.

How many times should I repeat a keyword for SEO? ›

Generally speaking, many SEO professionals agree that a keyword should not appear more than once per 200 words of copy. This means that for every 200 words of copy on a webpage, a given keyword should not appear more than once. This includes close variants of a keyword.

Do SEO keywords need one word? ›

Using the right keywords on a webpage or in a blog is how you show up in the search results. A keyword can be a single word or acronym (i.e. SEO), or it can be two or more words put together in a common phrase. This is often called a long-tail keyword.

What is an ideal SEO checklist? ›

On-Page SEO Checklist. Crawl your website. Conduct an SEO audit and define your site architecture. Update URLs, page titles, and meta descriptions. Make sure your keyword is in your URL.

What 4 pillars are important in SEO? ›

Mitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here's why.

What are the 4 important stages in SEO? ›

There are 4 stages of SEO: keyword research, readability check, linking, and marketing. While each is important on its own, you'll see the best results by ensuring the stages are supporting one another.

How do I maximize SEO results? ›

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
  1. Publish Relevant, Authoritative Content. ...
  2. Update Your Content Regularly. ...
  3. Metadata. ...
  4. Have a link-worthy site. ...
  5. Use alt tags.

What are niche keywords? ›

Niche keywords are the highly specific long-tail keywords that pertain to a narrow industry vertical. It's important to optimize your site and your pay-per-click campaigns for niche keywords and not just broad, popular terms, which are often too difficult to rank for, especially as a new venture.

What is the most expensive Google keyword? ›

The Top 10 Most Expensive Keywords are:
  • Mortgage.
  • Attorney.
  • Credit.
  • Lawyer.
  • Donate.
  • Degree.
  • Hosting.
  • Claim.

What is most searched today? ›

  • Mint julep. 20K+ searches. The Athletic.
  • Khloe Kardashian son name. 20K+ searches. Capital FM.
  • Kim Gardner. 20K+ searches. Minnesota Lawyer.
  • Tequila. 20K+ searches.
  • Taylor Swift Nashville. 20K+ searches. The Tennessean.
  • Margarita. 20K+ searches. Forbes.
  • Sara Lee WWE. 20K+ searches. NBC News.
  • Matt Harvey. 20K+ searches. WOKV.

How do I find most searched keywords on Google? ›

One of the easiest ways to find trending keywords is to use Google's search autocomplete feature on their website.
  1. To come up with the best keywords, look at the auto-suggest feature in Google.
  2. When you type a question or something in the search panel, it autocompletes what you are typing.

Who is most searched woman? ›

The much-loved Lilibet – her childhood name – after seven decades on the throne, got an impressive 4.3 million Google searches per month for the entire year. Kim Kardashian also literally dominated this 2022.

What is a good keyword? ›

Your target keywords need to meet four criteria — significant search volume, high relevance, strong conversion value, and reasonable competition. If any of these are missing, your SEO is likely to fizzle.

What are the three steps to choosing keywords? ›

Three-Steps to Choosing Keywords
  • Extract single words or short phrases.
  • Experiment with different synonyms.
  • Think of related terms to describe your topic.
Jun 21, 2022

Which keyword match is best? ›

Broad match is the default match type that all your keywords are assigned because it is the most comprehensive. That means you don't have to specify another match type (like exact match, phrase match, or a negative match type). The syntax for broad match is to simply input the keyword.

Where is the best place for keywords? ›

First, use your main keyword in the first couple of sentences of your content, or at least within the first paragraph. Next, use that keyword and variations of it, throughout the content, as shown below. The best practice is to include latent semantic indexing (LSI) keywords rather than the exact keyword every time.

How do you search for keywords quickly? ›

Using Ctrl+F in the HTML. Using Google search operators. Using the website's search function. Using specific keyword tools.

How do I find keywords for my area? ›

Alternatively, a simple way to find local-based keywords is using Google search results. Type in your main keyword and scroll down to the bottom of the page. There, you'll see a section called 'related searches. ' For example, a small business located in Miami could target the keyword 'Miami dentist.

How do I create a target keyword list? ›

Basic tips for building a keyword list
  1. Think like a customer when you create your list. ...
  2. Select specific keywords to target specific customers. ...
  3. Select general keywords to reach more people. ...
  4. Group similar keywords into ad groups.

What is keywords in SEO for beginners? ›

A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It's the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website.

How do I write SEO keywords for my website? ›

First, use your main keyword in the first couple of sentences of your content, or at least within the first paragraph. Next, use that keyword and variations of it, throughout the content, as shown below. The best practice is to include latent semantic indexing (LSI) keywords rather than the exact keyword every time.

Which keywords are best to target? ›

Mix head terms and long-tail keywords when choosing keywords. Head terms are short, competitive, high-volume keywords like “sound design.” They're hard to rank for, but it doesn't hurt to target them anyway as long as you also include long-tail keywords. Long-tails are what will really bring your site traffic.

How do I make a list of keywords? ›

How to Make a Keyword List for Your Online Business (In 4 Steps)
  1. Step 1: Understand the Different Types of Keywords. ...
  2. Step 2: Consider Your Target Audience and Niche. ...
  3. Step 3: Use the Right Keyword Research Tools. ...
  4. Step 4: Brainstorm Keyword Ideas and Refine Your List.
Nov 16, 2022

How do I choose good keywords? ›

5 tips for Helping You Choose the right keywords
  1. Think like a customer. Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords. ...
  2. Study the competition. ...
  3. Understand the long tail keyword. ...
  4. Use keyword research tools. ...
  5. Analyze the results.

What are target keywords for SEO? ›

A target keyword is one word or phrase that best summarizes your page. This is what you hope people will type into a search engine to find the page. The "Target Keyword" portion of SEO Manager will check your content to make sure you have included the word or phrase that is most important for that page.

How long should an SEO keyword list be? ›

It really depends on your business goals, your competition, and the search intent of the keyword. If you're just starting out with SEO, we recommend targeting between 50-100 keywords per quarter. As you get more experience and start to see results, you can increase that number.


1. 200+ SEO Keywords for Wineries - SEO Growth Partners
(Portland SEO Growth Partners)
2. SEO for Staffing Agencies: 13,000+ Keywords Ranking on Google [CASE STUDY]
(Portland SEO Growth Partners)
3. 200+ Best SEO Keywords for Vets - SEO Growth Partners
(Portland SEO Growth Partners)
4. How to Do Local Keyword Research on SEMrush - SEO Growth Partners
(Portland SEO Growth Partners)
5. 150+ Medical Spa SEO Keywords - SEO Growth Partners
(Portland SEO Growth Partners)
6. SEO Techniques - Action Steps That Really Work
(Portland SEO Growth Partners)


Top Articles
Latest Posts
Article information

Author: Arline Emard IV

Last Updated: 08/11/2023

Views: 6302

Rating: 4.1 / 5 (72 voted)

Reviews: 95% of readers found this page helpful

Author information

Name: Arline Emard IV

Birthday: 1996-07-10

Address: 8912 Hintz Shore, West Louie, AZ 69363-0747

Phone: +13454700762376

Job: Administration Technician

Hobby: Paintball, Horseback riding, Cycling, Running, Macrame, Playing musical instruments, Soapmaking

Introduction: My name is Arline Emard IV, I am a cheerful, gorgeous, colorful, joyous, excited, super, inquisitive person who loves writing and wants to share my knowledge and understanding with you.